We spent the year scouring SoundCloud, Bandcamp, open mics, and bedroom studios. These are the artists who stopped us in our tracks.
TL;DR
From genre-bending producers to fearless vocalists, these emerging artists represent the future of UK music. Diverse in sound, united in authenticity. Save them now, thank us later.
How We Find Emerging Artists
At Noise, artist discovery isn't a passive activity — it's our purpose. We actively scour the places where new music lives before it reaches mainstream platforms. SoundCloud's underground tags, Bandcamp's new releases, NTS and Rinse FM sessions, open mic nights across the UK, and the recommendation networks of artists we already trust.
We listen to hundreds of tracks every month. Most are decent. Some are good. And occasionally — maybe once or twice a month — something stops us dead. A voice that's impossible to ignore. A production choice that's utterly original. A song that we can't stop playing.
This list represents those moments from 2024. Every artist here made us pause what we were doing and listen again. They span genres, backgrounds, and locations — the only common thread is undeniable talent and the kind of authenticity that can't be manufactured.
The Producers Rewriting the Rules
The production talent emerging from the UK in 2024 is staggering. We're hearing producers who've absorbed the full history of electronic music and are synthesising it into something genuinely new.
From Bristol, the tradition of bass music innovation continues with producers blending jungle breaks, dub techno, and ambient into immersive sonic worlds. Manchester is producing leftfield hip-hop beats that draw from post-punk as much as golden-age sampling. And London's experimental scene is pushing the boundaries of what electronic music can be — incorporating field recordings, spoken word, and acoustic instruments into frameworks that feel futuristic.
What unites these producers is a refusal to stay in one lane. The genre boundaries that defined previous generations of electronic music producers are irrelevant to this cohort. They move fluidly between styles, often within a single track, and the results are some of the most exciting music being made in the UK.
The Vocalists Who Command Attention
Finding a great voice is easy. Finding a great voice attached to a great songwriter is harder. Finding all of that combined with genuine artistic vision? That's rare. And we found several this year.
The vocalists on our radar share a directness that's refreshing in an era of over-produced, pitch-corrected, committee-designed pop. They write about their actual lives with specificity and emotional honesty. They perform with presence and commitment. And they sound like absolutely no one else.
Genre-wise, they span neo-soul, alternative R&B, folk, punk, and unclassifiable territory. Some are releasing polished singles through distributors; others are posting rough demos on SoundCloud. The production quality varies but the talent doesn't.
This is what excites us most at Noise: the knowledge that the next great UK artist is probably recording in their bedroom right now, and our job is to find them before everyone else does.
How to Support These Artists
Discovering an artist is one thing. Supporting them is what actually makes a difference. Here's how you can help emerging artists move from 'one to watch' to 'one who made it.'
Stream their music, obviously — but more importantly, save it. Spotify's algorithm weighs saves more heavily than casual streams, and a saved track is more likely to appear in algorithmic playlists. If you like it enough to listen twice, save it.
Follow them on social media and engage genuinely. Comment on their posts, share their content, respond to their stories. Emerging artists notice every interaction, and genuine engagement from real people (as opposed to bots and spam) is both motivating and algorithmically beneficial.
Go to their gigs. Buy their merch. Support their Bandcamp releases. Tell your friends about them. The infrastructure of an artist's career is built on individual fans making small, consistent gestures of support.
And if you're in a position to offer opportunities — booking slots, playlist placements, press coverage, collaboration — reach out. The music industry runs on relationships, and the ones that start at the beginning of an artist's journey are the ones that matter most.