Getting Booked: From Open Mics to Festivals

Every successful touring artist started playing to small rooms, and many of them played to near-empty ones. The path from open mics to festival stages is not a straight line, but there is a clear progression if you approach it strategically. The key is to view every show as an investment in your reputation, your skills, and your network — even when the crowd is thin and the pay is minimal.

Start with open mics. They are low-pressure environments where you can test material, practice performing, and connect with other local artists. Graduate to supporting slots at local venues — reach out to promoters putting on shows in your genre and offer to open. Be willing to play for free initially to build your reputation. Once you have played a venue successfully, ask the promoter to bring you back for a paid slot. Promoters book artists they trust to deliver and draw.

Build relationships with local and regional promoters. Attend shows they put on (even when you are not performing), introduce yourself, and follow up with a professional email including links to your music and live video. Promoters talk to each other, so a good reputation in your local scene travels. A consistent draw (the number of people who come specifically to see you) is the single most important factor in getting booked. Promote your shows actively and bring people.